Media in Antiquity
Media? Medium (singular) – any form that carries a message
Generally refers to mass media
The term appears in the 1920’s with the rise of national radio broadcasters
(CBC, PBS) and large diffusion of newspapers and magazine
It signifies a means for communicating to a public or an audience (not a
It relies on the model of broadcasting
For us in CS100, media are understood more broadly as auxiliaries (one
using speech as an auxiliary in the moment, a book can be considered an
auxiliary of that persons presence and thought that remains over time) of
one’s presence in time and space.
Eg. An email mediates your presence to your friend. The email is an auxiliary
of your own presence.
Mcluen (book understanding media) - “The medium is the message”
o He gave us the definition of the media not as a channel for
transmitting information, but structures of thought and our
environment. Media transforms men and their environment. “Man
remains as unaware of the psychic and social effects of his new
technology as a fish of the water it swims in” We live in a world that is
completely mediated, and it is like an extension of ourselves. The
letter you send is an extension of my voice. The book I write is an
extension of my thought.
o When we change a media to another it will also change our relation to
our environment and our relation to other people. It is different to
write a twitter message than it is to put a status update on facebook.
Children who learn to use ipads.. magazines are ipads that don’t work… the
kids try and move the TV screen with her hand sliding the ‘pages.’ The ipad, a
means of communication changed the way the child interacted with their
environment. It changes how your brain is wired, as to the connections you
might make or may not make in terms of technology. That child may view
every surface as an interactive surface.
The work of the media is to represent
Even a stop sign is a media, it makes present a police man, or it represents
the law, or a decision made by urbanists so we don’t crash our cars. It is a
sign and a symbol that has been learned, the shape, the colour, the English
word. Our reading glasses, our clothing is an extension of our skin.
We live in a symbolic world that engages us in media all the time
Homo sapiens are the only species using means of communication (media)
and that organizes its world in symbols and signs.
Symbols are things whose special