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Lecture 9

Communications lecture 9.docx

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Communication Studies
Course Code
Ghislain Thibault

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The first users of Radio: Amateurs (hobbyists)…. Until regulation came about to protect users from immoral content (Ie. The Janet Jackson incident) “We have had advertising supported broadcasting for so long-seventy years – that it is easy to forget that this was extremely controversial and hotly debated issue in the 1920’s Huge relationship of propaganda to radio. The media that we are using can actually change people Radio was used on the field for military operations, or to allow militants to keep in touch with their families. First 2 mass – media theories The theories of the “hypodermic needle” –Laswell – pierces or penetrates your conscience and you have no power, you simply receive the message and act upon it. - And of the “magic bullet” (1930’s) –similar idea of piercing or holes-represent the public as completely passive, naïve and ‘under influence’ Other people are controlling our behavior The war of the worlds (Oct 10 1930) cbc radio showcased an adaptation of a play  In the play the Martians are invading the planet earth etc. etc.  1/6 believed that it was true, since it was only mentioned that it wasn’t true at the beginning and proceeding like an actual news broadcast after The first mass com theory builds from 3 theories from psychology  Behaviorism (John Watson)  Conditioned Reflex (Pavlov’s dogs)  Crowd Psychology (LeBon) o When your in a crowd your in a sort of hypnotic trance, not in control of your own actions o Disappearance of conscious personality Harold Lasswell (magic bullet model): the standard 5 W’s formula Who, says What, to Who in What channel and with What effects  Mass media assume that you are controllable and that you actions are governed by the 5 W’s  William Piece: p223 the head of CBS (radio broadcaster) will identity in 1946 the recent public criticism of commercially funded radio and TV programming is the most urgent, single problem of our industry. They are working to make more money from outside sources, to buy more things and improve and grow, they are not working for you. The radio spectrum should be available for everyone, and we want to protect the audience from bad things, but on the other hand were going to give all the power to those who want to sell you something. TV from the start was commercial based. Television  Early broadcasting in 1928  FCC (Federal Radio Commission: US) adopted TV broadcast standards in 1940 (resolution, frames per second, sound frequency etc.)  First TV advertising appears in 1941  Television was very slow to become popular o Anti-trust concerns  Like radio, television is regulated by the federal laws  “The Canadian broadcasting corporation as the national public broadcaster should provide radio and television services incorporating a wide range of programming that informs, enlightens and entertains;… the programming provided by the corporation should o Be predominantly distinctively Canadian o Reflect Canada and its regions to nation and regional audiences o Actively contribute to the flow and exchange of cul
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