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Lecture

Week ten lecture surveillance.docx

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Department
Communication Studies
Course
CS101
Professor
Hayward T
Semester
Fall

Description
Week ten – surveillance and privacy Nov 16, 2012 Nothings Free: audience information The commodification of information about media consumers and users has a long history -the broadcast media cold time to advertisers, convincing them that they would be able to reach particular demographics during particular shows (i.e. the “audience commodity”=advertisers buy your attention, Dallas Smythe) -surveys have played a key role in the marketing of films, music, magazines in order to ensure reliable revenue. -knowing about users has been central to how profits are made in media industries. - The Nielsen audiometer – device from 1940s for measuring behaviour while listening to the radio -information was traditionally collected on only a small portion of the audience. For example, BBM- bureau of broadcast measurements (who measured radio and TV audiences in Canada) only monitor 4500 households -these audiences members had to consent, and sometimes were remunerated Media consumption and Big Data The media industries are increasingly integrated with data industries. Gathering and analysing massive amounts of information (Big Data) across media platforms in order to better understand consumer behaviour -TV networks expand ratings to include detailed information about how many viewers watch shows via on-demand or PVR platforms -media outlets monitor social media networks to understand consumer behaviour at granular level -companies in the business of data collection and management (i.e. Google) are working to get into other media industries (TV, music sales, etc.) Prosumers and Surveillance However it’s not just companies that watch consumers. Increasingly, media technology are used in ways that facilitate constant surveillance. Stefanick focuses two media technologies central to the emerging “surveillance society”: -the Video Camera -The internet We are constantly being watched and recorded as well as watching and recording others via a variety of networked media technologies. Privacy VS. Surveillance Vaidhyanathan notes that concepts of privacy have often worked to contain excesses in surveillance He talks about privacy as an “interface”, this is because privacy is always about how we manage interactions (and not just about a particular kind of information or subject matter) Free Culture in Canada He outlines four different kinds of privacy: - Person to person : what somebody you know about you or are able to find out (Google-stalking) - Person-to-firm: what companies know or are able to find out about you (use profile etc.) - Person-to-state: what state knows about you (police investigating, tax audits) - Person-to-public: what others you may not know may know about you (Human Flesh Search Engines) Ways of thinking about Surveillance The reading by Stefanick puts forward two models for understanding surveillance: - The panopticon (in which small number is able to observe a larger population: o Deve
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