CS 101---refer to slides
Introduction to Mass Communication in Canada
Week 2- What’s “Canadian” about Canadian media?
Different ways of answering: whats “Canadian” media?
Content- what is the subject matters talked about? Refers to places, people, ways of living that
are associated with everyday life in Canada. (hockey, cold winters). Drawback: Its pretty
restrictive if all Canadian media only talks about Canada.
Creators- (no specific relation to Canada) but creators are Canadian. Not every form of
expression or use of media by Canadians needs to talk about Canadian places or people.
Ownership- are the people who own the object Canadian. for (ex. Rogers is Canadian because
the shareholders are Canadian aswell) Sense of nationalism.
Why does it matter?
Canadian media is seen to play a key role in the building ad maintain of the nation itself:
Cultural consequences-this gets at the very heart at the way we think about media, sense of
how we live our life. Media; the content, media; the technology, effect how we view ourselves
as belonging or not belonging to a particular economy. What we watch, what we listen to or
read defines how we identify to belonging to Canada.
Economic consequences- how is it possible to ensure that the needs and interests and rights of
Canadians are being respected unless it is Canadians who own that mediate infrastructure.
Canadian citizens must hold the broadcasts in radio and televisions. National concern: Concern
if u let another nation run your media that you let them broadcast content into the country and
change how we felt
Governing Media- this is why history of Canadian media has long involved government
intervention in order to ensure that media served the needs of the nations as well as the needs
of private interests
Long history of Canadian media and communication policy that has addressed concerns
Identity, Industry Two key areas of media policy
Content regulation- whats on/inside the paper? Books about?
Regulation of Canadian content is a key area for media policy in Canada. The follows from
two of the goals outlined by the broadcasting act. These ask that broadcast media:
Should serve to safeguard, enrich and strengthen the cultural,, political, social and
economic fabric of Canada
Should encourage the developemt of Canadian expression by providing a wide range of
programming that reflects Canadian attitude, opinions, ideas, values and artistic
There are two main methods the government engages in
1. direct involvement in production of funding through subsidy-
-funding of public broadcasting (CBC) using tax revenues. Portion of money goes to CBC. we pay
for programs through taxes. Government grant takes up to 2/3 of budget for CBC. The use of
tax credits and subsidies is also used to fund programming production or requiring private
companies to set aside money for media productions in Canada;