CS101 Tuesday, October 1, 2013
- CDN (Top 10) press freedom rankings in the world.
- Last year we were top 20.
- When press freedom goes down, we are less informed about critical things going on.
- Gov’t of these institutions are intervening on what stories can be told.
- Just means we have less access to variety of opinions.
- Social Media
- Facebook, Twitter (social internet media)
- TV is now individualized (used to be social)
- Newspapers/Magazines used to be social (now can be accessed over internet)
- Reading was considered a social activity.
- Now we read individually, not sharing opinions, we all have our own.
- 1952: Stations on television in Canada (Canadian television system was born)
- How it is structured
- constructing other parts of the audience
- Does the message make you empowered? motivated to act?
- Canadian audience as a whole
- is there a canadian audience?
- Different stations/media for or in different regions
- Showing certain things during certain times.
- Class Operation: market and media treat different levels of class differently.
- Class differentiation.
- Broadcasters research to take full advantage and be more efficient.
- Demographics: Study of populations
- who are they? characteristics? purchases?
Models of Media Interaction
- Direct Effects Model
- Denies basic subjectivity (your own position in the argument/reality)
- When I say something and you change.
- Two Step Flow Model (Opinion Leader Model)
- Getting the message from someone you respect
- ex. Commercial with a doctor suggesting you buy a certain toothpaste.
- Believing people that you think actually know things.
- Gov’t use this model
- Uses & Gratifications Model
- Choose a media, you do it because you are gratifying some need.
- When you satisfy one, you generate another one. - Theory: TV shows a