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CS101 (166)

CS 101

11 Pages

Communication Studies
Course Code
Natalie Coulter

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The Structures and Institutions of Mass Media What is communication studiesa broad disciplineincorporates both social sciences society measured in qualitative and quantitative research and humanities perspective not scientific based background considers the role of communication in the ongoing production of social relationsCommunication ispart of all social behaviors ex facial expressions where you sit how one speaksessential to any societyconnects people at specific points in time and space ex writing notes calling peopleencompasses both transmission sending and transformation of meanings values and information ex teacher speaks and students write down informationView 1 ProcessSendermessageMediummessageReceiverwhosays whatchannelto whoeffectmediummedia singular linear model oneway processcommunication is the transmission of messagesmisunderstanding occurs when there is a failure in the processView 2 Culturemany theorists do not like the linear modeltoo simplistic lack human agency ignores power overlooks cultural and social differencescommunications in the production reproduction and exchange of meanings sharingthese meanings could beidentitieswho are youideologieshow do we see and understand the worldsocial norms and traditions the production exchange and circulation of these meanings is tied to social power social relationsthere is power inthe production of knowledge encodingthe circulation of knowledgethe receiving of knowledge decoding what is the role of communicationsinform persuade entertain socialize individual attainmentwhat is mass communicationmassother are unknown corporate big groupThere are no masses only ways of seeing people as masses Williams types of mass communicationcentralized productiondecentralized productionexchange of information less corporations but public involvementmass communication in Canadado not assume it is the same as the United StatesCanadian media is organized differently with different cultural and political traditions WHAT ARE THE DISTINCTIONS OF THE CANADIAN MEDIApublic media CBC TVOcultural outlets magazines radio stations music companies book publishersgovernment control and regulation CRTCmedia funded to promote national identity and economy communications there is not one solid cohesive definitionit is a processit is a system of meaning making linked to culturelinked to powereffects all dimensions of societymass media in Canada is not necessarily the same as the USelsewhere WHO OWNS MASS MEDIA1Private Ownershipadvertising circulationsubscription free promotionThe Big Six Viacom News Corporation Walt Disneyaudience as consumersgoal deliver audience to advertisers Conglomerations cross promotion promoting itself across different media platformsshare resourceslack of diversity6 corporations have massive power over media who buy and control smaller companies Disney owns ABC radio stations ESPN lack of diversity but negative is there is a lack of viewpoints2Public Ownershipsubsidies government donationsexamples CBC ABC BBC PBS sort ofaudience as citizens TVO hosting the Ontario debate not for money for good as citizensgoal access to the media Trends in Ownershipconvergence when companies converge together and other technologies exlistening to radio on televisionconglomeration companies getting bigger few limits own lots of mediademassification smaller audiencessmaller target market but are sharing resources which ends up the product is being produced on a national level rather than a local level bigger massification lack of diversity media monopoly News Values and the Values of News Ideal of Press As DemocraticThe Transplant Period 17521807newspapers in Canada came from elsewhere England France US The Growth Period 18071858own newspapersfirst daily newspaper in Montreal advertising part of press The Third Canadian Press Period 18581900Western growth as we begin to move West major changes in transportation in communicationsThe Fourth Canadian Press Period 20th
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