CS101 Lecture Notes - Lecture 2: Alternative Media, Keith Davey, Fourth Estate
Document Summary
Review from last class: there is not one solid cohesive definition for communications, it is a process. It is a system of meaning making (culture: communications is linked to power, communications affects all dimensions of society, mass media in canada is not necessarily the same as the u. s. or elsewhere. What are some of the distinctions of the canadian media: public media (cbc, many cultural outlets, government control and regulation (crtc, media funded to promote national identity and economy. Goal: deliver audience to advertisers: public ownership. Examples: cbc, abc (australian broadcast corporation), bbc, pbs (sort of) Goal: access to the media: private ownership. Trends: conglomeration, convergence notion that there isn"t separated technologies. No different between what is your telephone and what is your television and what is your radio. Week 3: demassification (sort of, lack of diversity (media monopoly) more companies at the top of the chain, and therefore not a lot of companies to get service from.
