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Lecture 4

Lecture 4 Part II CS101.doc

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Communication Studies
Natalie Coulter

CS101 Week 5 Oct.13/11 Television in Canada Do you watch TV? When? How? Where? What? History of Television 1927 – Philo Farnsworth devised a tube “the image dissector” 1947 – first broadcast signal received in Canada 1952 – TV arrive officially in Canada with CBFT in Montreal CBLT in Toronto Historically TV grows out of radio -companies -programming -structure Funding Model TV – the audience is the commodity TV – delivers audience o advertisers - content based on harnessing the “right” audience TV impact other media Books – people are not reading books if they are watching TV - books has to be attractive (good presence) to be on TV to promote themselves Newspaper – 24 hours news channel – need to become more visually stimulating Magazines – Radio – became portable Movies – Why Study TV?  Main source of news Topics covered in the news:  crime and violence  politics and government  economy science and health  celebs, arts and media, sports  social and legal  other  youth spend more than 900 hrs a year  primary leisure activity of Canadians  The model of TV drives other technologies (i.e. the internet, and the third screen) “As a transmitter of information and entertainment, television is the acknowledgement king. It’s also very effectives as a reflector of values and teaher of ideals, often in ways you don’t notice.” (Moses Zainmer as quoted in Vivian and Maurin 2006, 117) Agent of socialization (Don Ferguson) TV shapes issues (Michael Novak) Helps us become who we are (George Comstock) The Broadcasting Act requires - maintains and enhances national identity and cultural sovereignty - provide local, regional and national programming; - contribute to and make use of content created by Canadians; - Reflect  linguistic duality – French/English  multicultural and  multiracial nature of Canadian society  The special place of Aboriginal peoples with society. *extends TV to radio Economics of Conventional Canadian TV Broadcasting  Canadian TV - $2.31 bn (net advertising) = $76 per capita  US TV - $47,90 bn (Us net advertising) = $177 (US) per capita - US network dram - $2 million/hr to produce - Based on the potential audience of the
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