CS101 Lecture #5 Week 6
Film and the Canadian Imaginary
Midterm is 85 questions - 2 hours
Answer that’s most obvious is the right answer
10 questions are really hard to reward students that have been doing the readings
If you have a general sense of it, you will get the question right
Based more on lectures; factual information comes from lecture. Conceptional pieces are from text when
the lectures and text overlap. What the chapters are addressing as a whole
Don’t worry about dates that aren’t covered in class for dates know within the decade it was in/era
Final exam is not cumulative
13. Which of the following is NOT one of the ideals of media as central to democracy?
a) The media is to act as a watchdog to authority
b) The media is to be run by central enterprise
c) central rights
d) free speech
-1890s-first movies created by Edison Labs, William Dickson, and George Eastman
-Vitascope patented by Edison
-1896-First film in Montreal
-1906-First movie house in Montreal
-Can’t say one person created film because there are so any different components that contribute to it
-1930s-Film industry exploded with ‘Gone with the Wind’ and other hits – still the highest grossing
movie of all time
-Also the era of the ‘National Film Board of Canada’ est. 1939
-Interpret Canada to Canadians – D.W. Griffin
Economics of Film
-Dominated by the “Big 6”: Columbia, Paramount, 20 Century Fox, Universal, Disney and Warner
-Produce movies that make money
-Control the distribution channels; where it was shown and where it was blocked out
-Produce entertainment that made the most money; goal was commercial
-Big 6 now scouts out independent films as well. Ex. Slumdog Millionaire.
Other ways to Leverage Profit
-Licensing Fees – brand licensing. Sell imagery to other companies where they can make profits from it.
Ex. Making Star Wars sheets. Sell the rights to separate companies.
-Toys-content of film is towards toy making opportunities. Ex. Joker in Batman wears tight pants
because baggy pants do not look good on an action figure.
-Product Placement-In ET he eats Reese’s Pieces