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Lecture 8

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Wilfrid Laurier University
Communication Studies
Natalie Coulter

CS101 Lecture #8 Week 9 -The Persuaders documentary -shows how powerful PR is -massive industry Working in Public Relations: -Lobbying – persuading government to follow an issue -Political Communication -Image Consulting -Fundraising -Contingency planning -Polling -Events coordination Career in PR -Have to know audience and know who you are presenting to -Not a 9-5 job -Be on your aim 24/7 PR Watch -PR is a “multi-billion dollar propaganda-for-hire industry that concocts and spins the news, organized phoney ‘grassroots’ front groups, spies on citizens, and conspires with lobbyists and politicians to thwart democracy” -PR Watch is an organization -“smoke tax” vs. “death tax”  different effects Stuart Ewen “The history of PR is...a history of a battle for what is reality and how people will see and understand reality” Influence of... -Lobby groups (Capp) -Think tanks (Fraser Institute, CCPA) – taking ideas and making them better – smart people who come up with ideas and then support those ideas – ideas that aren’t supported elsewhere – aren’t supported by governments – now they are funded by groups of people who have particular agendas -Third party Advocacy (“Friends of Science”) What is a Press Release? -News agencies begin to reply on these for content and information -Concise, piece of information that is sent out to the media in hopes that they incorporate yoru views, vision, and perspective to promote your certain product -Attempt to control your image -News agencies decide if they want to incorporate them PR and the News -Estimated up to 90% of news influenced by Press release (or VNR) -Why such a big number? -Why should we care? CS101 Lecture #8 Week 9 “The news media play an important a watchdog to ensure powerful interests do not manipulate the democratic process for their own benefit” (Greenberg and Wetersund) So... -PR - is the media still a watchdog for those in power? Language is Power -Language matters, controlling the language = power -Oil sands / tar sands -Terror mosque / Muslim community centre – in google if you typed in Muslim community cent
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