CS350 Lecture Notes - Lecture 6: Fordism
Document Summary
Adorno/horkheimer standardization of production results in standardization of culture. You have inflation and high levels of unemployment at the same time. Responded to this with post-fordist methods of production: economy of scale you can produce the same thing many times standard fordist approach. Moved toward economy of scope instead of having machine that only makes one thing, you make a piece of machinery that you can retool and use to make different things. You can segment market and create demand. Post-modern period: economy of scope, segmented markets, people trying to manipulate wants/needs, focus on popular culture, globalization/outsourcing of production, niche markets. Different kinds of things were produced for different market niches: these kind of changes in production were led by peoples tastes. Consumers demand for fast-fashion" imitations of high-end designers at a cheaper price causes stores to stock their stores with these kinds of clothes.
