CT226 Lecture Notes - Lecture 6: Advertorial, Henry Luce
Document Summary
October 18th (cid:862)a (cid:272)ultural property(cid:863) how the government saw magazines. Magazines are much freer with their opinions (especially news magazines) Magazines are much more detailed in the information they provide. Disadvantage magazines have it"s (cid:374)ot (cid:373)edia, (cid:374)ot up to date like o(cid:374)li(cid:374)e (cid:894)(cid:373)agazi(cid:374)es (cid:272)ome out. Pictures are designed to make you feel something (laugh, happy, etc. ) once a week/month) Publication lag time it takes from gathering the story to presenting the story in your magazine. They put something you can only get in magazines big glossy pictures, more condensed content (more of the story, context continuity) Most magazine companies make the majority of their money through subscriptions, not news stands. If you subscribe, you expect the most up to date news possible. Trends in magazines: specialized material, cross promotion one platform to promote its other properties. Webzines costs 10 million target a specific audience someone may buy you up (all the advantages: attracts investors.
