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CS100 Lecture Notes - Orality, Knowledge Engineering, Walter J. Ong

Communication Studies
Course Code
Martin Morris

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Media History 1/18/2013 12:38:00 PM
We rely on anthropological records because there was no way to tell
how people communicated
We rely on symbols so we can think
o Create meanings through the use of signs (sounds, smells,
Anything can be a sign as long as someone can interpret it…
Sometimes unconsciously
Three kinds of signs
o Factsimilies of the thing it represents analogical to what it is
(Sculpture or painting) looks like what it is
o Can’t have smoke without a fire, thunder leads to a
thunderstorm Indice of what something is
General sign
o A thing thrown together
o It only has a meaning through an agreement shared with a
collective or a group
Humans have found ways to altering their own nature
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