CS100 Lecture Notes - Lecture 10: Kony 2012, Herman Hollerith, Transmission Control Protocol
17 Sep 2013
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The audience may be active in some ways when watching tv; but interactivity remains limited. Mcluhan would say, you are watching the box, not the content, you are watching the medium not the message. With the ride of mass society, entertainment can be key, people coming together in collectivity which is the birth of mass consumption. At first we thought this mass was passive, sitting there reacting to stimulus. In 60"s ad 70"s, audience is active because they can make their own choices, they are decoding the messages in their own way, not always the way the marketers or producers intended. The convergence of computing technologies and communication technologies. Interactivity and production rather than passivity and reception (hypermedia and network culture replacing mass media and mass culture- we are trying to leave the mass media and the mass culture) When did the computer become a communication device? (computer = computing technology + communication technologies)
