CS101 Lecture Notes - Lecture 3: Sun-Times Media Group, Toronto Star, Transmedia Storytelling
23 Jan 2018
School
Department
Course
Professor
Document Summary
Cs 101 - b: lecture: wednesday january 17th 2018: Concentration of ownership: when multiple media outlets have the same corporate owner. Multiple kinds: horizontal integration - chain ownership, vertical integration, conglomerates. Convergence: how multiple media forms are able to come together due to a common digital base. Corporate convergence: when media companies specializing in different forms of media come together to take advantage of the presumed synergies enabled by digital content. Astral media: 23 television services, 83 radio stations, 100 websites, display advertising services. Walt disney: media networks, amusement parks, merchandising, internet and direct marketing, studio entertainment. Service providers: rogers, bell, shaw, videotron, google. Social media: users, facebook, snapchat, instagram, twitter. That is what businesses call this process. Convergence and concentration are more critical terms. Concerns over influence of owners on content. Operates dozen of canadian daily newspapers (national post, vancouver sun, ottawa citizen,
