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Lecture 8

CS101 Lecture Notes - Lecture 8: Canwest, Bell Media, Technology Education

Communication Studies
Course Code
Anne- Marie Kinahan

of 4
Lecture 8: CS101C
Mass Communications in Canada
Tuesday, March 9th, 2010
New Communications Technology
Media Convergence
Technological convergence: different media merge into a new technology
Economic convergence: corporate mergers, consolidation of industry, mult-
media companies
Time Warner/ CTVGlobe Media/ Rogers
Media Convergence in Canada
Competition between cable companies and phone companies
Creation of “National Champions”: multimedia corporations:
o CTVglobemedia
o CanWest Global Communications
o This allows large companies to:
Converge television, film, newspapers etc
Culture and Industry
1993: Department of Communications broken into new departments
Industry Canada
o They ensure there is a strong and reliable structure for communications?
Department of Canadian Heritage
Industry versus culture
1976: Canadian government adds telecommunications regulations to mandate
the CRTC
CRTC: Canadian Radio-Television and Telecommunications Commission
o The industry increasingly gets closer together
Will it regulate the internet?
o Ensure that there is a certain amount of Canadian content
o Control over the type of content
o To make money
o They decided to not regulate the internet because it was not a part of
1999: CRTC decides it will not regulate the internet because they did not
consider it “broadcasting”
o internet is thought to be a lot closer to the telephone as opposed to the
o internet is a fundamentally different form of communication
Lecture 8: CS101C
Mass Communications in Canada
Tuesday, March 9th, 2010
The Digital Divide
Divide between people who have access to technologies and those who do not
o There is different access to these technologies depending on where
people are located (poor versus well-off)
Technological literacy
Income disparities
Access to technologies
Global Digital Divide
Industrialized countries (such as Canada, The US, Britain) have greater access to
PCs, Internet, and new technologies
Non-industrialized countries (such as Latin America, Africa, South East Asia) have
less access to technologies
Communication and Globalization
Rise of media is linked to globalization
Creation of international communities through trade agreements, political
alliances, communications technologies
Can be positive or negative
The world itself becomes much smaller, because people can interact across the
world easily
Positive view
o Creation of the “Global Village”
o Free flow of communication, increased diversity, of opinion, freedom of
expression, democratic
Negative view
o Cultural imperialism: one society spreads its values and ideals through
o Cultural dependency: importing American technologies creates
dependency upon American companies
o Companies with a large amount of content can exploit smaller countries
very easily due to the large amount of content they possess
UNESCO: United Nations Educational, Scientific, and Cultural Organization
o Deals with communications issues
o Division of the United Nations committed to addressing inequalities in
education, literacy, development, and culture
New World Information and Communication Order
Lecture 8: CS101C
Mass Communications in Canada
Tuesday, March 9th, 2010
U.N. debates during 1970s addressed concerns with cultural imperialism and
How communication technologies can be used to close the gap between
industrialized and un-industrialized countries (north and south)
o Education
o Access to communication technologies
o Technology literacy
o Medical improvements
World Summit on the Information Society
Created in 2001 by the U.N.
There was a believe that this digital evolution could facilitate global problems all
around the world (degradation, less famine etc)
There were 2 phases:
o Geneva Summit in 2003
o Tunis Summit in 2005
List of principles for global communication
Literacy programs in developing countries
Provide technological links between schools, governments, hospitals
Main goal:
Bring half the world’s population into the communication revolution by 2015
Right to communicate is a fundamental human right
Should be available to all
American Concerns
Did not support NWICO and have issues with WSIS
American companies want to ensure markets for their products
Fear government regulations
American Media Companies
How to profit from communication revolution?
Find ways to make people pay for content
Export technology and content to other countries
Social Issues
The internet is potentially democratic
Tim berners-Lee: created the Web
Marc Andreeson: created Netscape