CS101 Lecture Notes - Linkedin, Toothpaste
Document Summary
Cdn (top 10) press freedom rankings in the world. When press freedom goes down, we are less informed about critical things going on. Gov"t of these institutions are intervening on what stories can be told. Just means we have less access to variety of opinions. Tv is now individualized (used to be social) Newspapers/magazines used to be social (now can be accessed over internet) Now we read individually, not sharing opinions, we all have our own. 1952: stations on television in canada (canadian television system was born) Different stations/media for or in different regions. Class operation: market and media treat different levels of class differently. Broadcasters research to take full advantage and be more efficient. Denies basic subjectivity (your own position in the argument/reality) When i say something and you change. Two step flow model (opinion leader model) Getting the message from someone you respect. Commercial with a doctor suggesting you buy a certain toothpaste.