CS101 Lecture Notes - Lecture 1: Focus 3, Cultural Policy, Intertextuality
6 Apr 2019
School
Department
Course
Professor
Document Summary
For students of media pls recognize that the word text is a shorthand for identifying a medium of communication (lipton 28) 4 things that characterize canadian communications: critical sensibility, cultural policy focus, orientation toward social justice. Conducted in the service of a public or private admin agency. Sees media as useful tools to be harnessed for corporate agency/goverment goals. Solves small problems but does not look t big pic issues. Assumption that it is based more on quantitative and empirical research. Sees media system in general as something in need of study/scrunity. Assumption that it is based more on qualitative and theoretical research. Know what a text is in communication stud. Know the classical division between administrative and critical communications. Know the 4 aspects that characterize can comm. Undertand why these aspects are important to comm. Concentration (of ownership): when multiple media outlets have the same corporate owner. Multiple types of concentration horizontal integration (chain ownership), vertical integration, conglomerates.
