CS101 Lecture Notes - Lecture 3: Apa Style, Mass Communication, Mergers And Acquisitions
Week 3: September 24th Lecture Notes
Intro to the Library:
•Debra Wills Communications Librarian
•Learning guide will be on mls
•Library home page
•Go to course guides
•Choose course (mass comm)
•Must log in before you can access library website
•Resource Sites: Communication Studies & EBSCOhost & CBCA Complete
•Look for “get it at Laurier” link (will help gain access to information on campus)
•Print Journals are on the 4th floor of the library
•Use the Primo Catalogue to find books at Laurier, and Guelph U and UW
•Watch video for creating annotated bibliography
•Will be using either Chicago Style or APA style bibliography
Media Institutions and Industry
•You do not own the media that you have in your mind, song lyrics, poems, tv shows
you’ve watched and movies you’ve seen
•Mass communication means how you use the media to mold and direct the public
•Television used to be public media, people used to not even own a television, and now
television is used privately, and people have their own televisions and media outlets
(boom-boxes to iPods or televisions to computers)
•Who owns your brain, the content in your mind? Who produces this media?
•In 1983 there were 50 different media outlets that produced our media. Today there
are around 5 media outlets that produce our media.
•In Canada 3 corporations make up 80% of our media outlets
•There are many different media outlets - Alternative Media: when people are allowed
to voice their own opinions (ex. College Newspapers, Artistic Journals)
•Administrative systems give citizens a constrained life.
•Watch movie Brazil
•Do we need democratic media to have a democracy?
•Do we need more voices in our media to have democracy in canada?
•When we have less voices in our media, is it more likely that we will have stronger
more cohesive parties that bind to those media voices.
•It creates disparity and disagreements- not democracy
•The Largest Companies
1.Walt Disney is biggest
2. Bertelsmana (German Company owns most of music)
3. Time Warner
4. News Corp
5. Biocomm (owns almost all smaller tv shows, David Hasselhoff)
•In Canada there is a law that prohibits outside countries from owning media outlets
•3 Largest Canadian Media Companies (will be on exam)
•These 3 companies are controlling a majority of Canadian music, television, movies,
print, newspaper, magazines all media
•Horizontal Integration: when you spread out throughout all media outlets (music,
•Vertical Integration: when they buy everything in their domain, so they would own the
whole production regime
•www.theyrule.net: this website will show you everyone who owns and runs all media
organizations, the boards
•The boards govern the media that we watch and view, they make the decisions based
on their lives, which are generally nothing like average people
Watching Film: Epic Making It Happen :link to film.
•2004 was considered to year that changed everything
•All facts up until 2006 in film were fact
•After that they were fiction and visualizing the worries that people have about large
company mergers (like google and amazon = googlezon)
•Companies, like Shaw pay their employees to write editorials and papers, supporting
what they are doing, even if it is morally and ethically wrong
•Green wash: Canadians are prone to green washing, when someone tells us
something is better for the environment we listen to them, and will pay more while
•It isn’t just producers, its also distributors.
•Distributors= who deliver us the product
•There are only 2 book distributors in canada and 5 in the US
•We are technically shareholders in companies, we have retirement plans, and one day
will make some of our money back.
•We fund, we produce, but we do not consume our own media.
•The cultural cringe: we dismiss the quality of our media, for the quality of media in
other countries (France, USA, Britain)
•James Cameron is the wealthiest producer in the world and he is from Canada
•Started making films in canada in 1903
•There are 13,000 canadian films and 5,000 are award winning films; this supports the
claims that Canadian film and media are good, we just choose to dismiss it
•Film distribution in canada has 4 major distributors
•1983 broadcasting policy