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Lecture 7

CS101 Lecture Notes - Lecture 7: Addressability, International Communication, 1 News


Department
Communication Studies
Course Code
CS101
Professor
Jeremy Hunsinger
Lecture
7

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DIGITIZING INDIA
1 - Replace current analog cable networks with a digital addressable system
Made possible by The Cable Television Networks (Regulation) Amendment
Act of 2011
Four major metro areas of Delhi, Mumbai, Kolkata, Cennai expected to
switch over by June
2012
Then cities with population over 1 million
Then smaller towns and urban areas with municipal corporation
2 - Study in 2011 revealed that the TV households in India is around 147
million and number of cable TV homes about 94 million
3 - Digitization could cost up to 400 billion Rupees
4 - Causes problems for operators, broadcasters, advertisers, consumers and
other associated
governmental agencies
5 - Among major challenges:
Concerns about timely installations of digital set top boxes in all television
households Availability of funds for procurement of digital cable boxes
Lack of proper communication to the viewers about the implications of the
shift to digital
television
Confusion about new regime of revenue sharing agreements among
broadcasters etc
6 - First deadline in 4 metros extended to October 31
7 - Created in haste without proper preparation in industry and among
consumers

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8 - Change that's long overdue
1What constitutes television is very different from when
Doordarshan (gov't sponsored broadcasting service up until 1990's)
was the only network
2Newcommercialchannelshavebecomeavailable
3Many viewers willing to pay local cable operator for
programming
4Sooncablebecamemoreprominentoverbroadcasting
Local cablewallah supplied television content and what channels
would be available where
9 - Spread of satellite/cable made the system more corporate
Emphasized rationalization, efficiency, professionalization, technical
expertise, transparency,
standardization
10 - Cable grew from 410000 to 91 million in a 17 years
11 - Now competing: "Direct to Home" satellite TV
Successfulalternative
12 - TIME WILL TELL
MEDIA AND POLITICAL IDENTITY: CANADA AND QUEBEC IN
THE ERA OF GLOBALIZATION
1 Globalization puts pressure on the retention of culture in media
2 Geographical/cultural proximity to the united states
3 Globalization: emergence of transnational communication systems
and a worldwide
free market in cultural products
4 Erosion of long-standing policies to product cultural production

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5 Differential forces of French/English culture is crucial to the future
but it's fallen out of
the limelight
6 Two media systems also plays a role
7 Quebec, being all nationalistic and such, has focused inwards and
tends to ignore
developments elsewhere
o Erosion of traditional religious identity
o Claims of both languages in perspective of globalization will be critical
to
canadian communications policy for a while
8 Louis Balthazar: nation as "a multipurpose communication
network"
o May involve shared values and culture or ethnicity and language
o Mayrestoncommoneconomicinterestsorinertia
9 Karl Deutsch: nationalities are marked off from each otehr by the
flow of
communications
o Community:insiderscommunicatemorewith
Major gap in the French/English division
Compensated for by accommodation until 1960's
Week7 Page 1
Compensated for by accommodation until 1960's
o Weakened by spread of education and modern mass comm
o Opening communication between french and english also opened the doors to
other outside influences that have influenced culture
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