CS101 Lecture Notes - Lecture 7: Addressability, International Communication, 1 News
Document Summary
1 - replace current analog cable networks with a digital addressable system. Made possible by the cable television networks (regulation) amendment. Four major metro areas of delhi, mumbai, kolkata, cennai expected to switch over by june. Then cities with population over 1 million. Then smaller towns and urban areas with municipal corporation. 2 - study in 2011 revealed that the tv households in india is around 147 million and number of cable tv homes about 94 million. 3 - digitization could cost up to 400 billion rupees. 4 - causes problems for operators, broadcasters, advertisers, consumers and other associated governmental agencies. Concerns about timely installations of digital set top boxes in all television households availability of funds for procurement of digital cable boxes. Lack of proper communication to the viewers about the implications of the shift to digital television. Confusion about new regime of revenue sharing agreements among broadcasters etc.
