CS101 Lecture Notes - Lecture 6: Sut Jhally, Direct Market, Mcdonaldization
Document Summary
But also to vote a certain way, to donate, or to change behaviour (psa) A form of communication used to persuade audiences to take action. Mid 1970s-average person exposed to 500 ads per day. Mid 1980s-average person exposed to 1600 ads per day. Mid 1990s-average person is exposed to 3500 ads per day. [5000 is a bit low, need to include brand name products into that] Stealth ads-ads that are outside of the media but in public places now. Permeates our cultural environment (corporate speak bbm someone) Is a privileged form of discourse and an integral component of modern culture. In 1468 william caxton printed the first ad. Tran transportation = creates new networks for distribution. 1869-ayer agency [people begin to specialize in advertising advertising agencies] Advertising is a fundamental part of the economy: big business -canadian companies in -2009 . 97 billion. 500 top agencies employ approximately 120 000 people worldwide.
