CS203 Lecture 4: The Culture Indstry
Document Summary
Consumer culture is used to regulate individual behaviour and consciousness like industrial management techniques. The culture industry makes alternatives inconceivable whilst seemingly offering alternatives (menu metaphor) Why: restrictions, how culture is commodified. Political economy: does not follow same belief of horno. Economism o(cid:396) (cid:858)(cid:448)ulga(cid:396) ma(cid:396)(cid:454)is(cid:373)(cid:859: produced and reproduce means of society that shape us. Central to how a society organizes and understand itself. Primordial communism advanced nomadic mode agricultural mode capitalist. (cid:1009)0(cid:859)s a(cid:374)d (cid:1010)0(cid:859)s (cid:448)ulga(cid:396) i(cid:374)te(cid:396)p(cid:396)etatio(cid:374) sa(cid:455)i(cid:374)g that the mode or base causes/shapes the superstructure. Consumption as derivative of production intersection between moments and they all interact with one another rather than causal model where they see consumption as outcome of production we want to see relationship instead of assuming. Fornas, becker, bjurstrom, and ganetz (cid:862)co(cid:374)su(cid:373)ptio(cid:374) a(cid:374)d co(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374)(cid:863) Mass media/mass consumption interconnected how: e. g. advertising, everyday esthetic experience is consumed by advertising (cid:858)media (cid:272)i(cid:396)(cid:272)ulate p(cid:396)i(cid:373)a(cid:396)il(cid:455) as (cid:272)o(cid:373)(cid:373)odities(cid:859) Interconnected but still different: says the media circulates commodities.
