CS322 Lecture Notes - Lecture 8: Photo Manipulation, Femininity, Centrality
Document Summary
Teen dreams and adult pleasures: women"s magazines, feminist criticisms. Within pictorial and discursive context: women must catch and keep a man, encourage competition between women, encourage consumption. Women are highly sexualized, worried about body image. They are for women but degrade them. Cosmo- how to get the guy and make him happy. Women have fought hard for rights, but it is still about men. Ideal audience: white, middle-class, married with children, convey images about home, romance, consumerism. Food, fashion, fiction, domestic advice: advertising things that were affordable. Women could easily obtain a copy of the magazine (middle-class and working class: could establish a wide audience, feminist analyses, 1970s to present, three central concerns: Ideal woman- white, middle-class, heterosexual: centrality of men- femininity is always constructed in reference to men, shouldn"t oppress one group to empower another (especially if it"s for men- men like women with curves )