CS351 Lecture Notes - Lecture 2: Death Of Eric Garner, Visual Culture, Raymond Williams

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6 Dec 2017
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If all media are always and already mixed media, then the notion of mixed media is rendered empty of importance, since it would not distinguish any speci c mixture from any purely elemental instance. Here i think we must take hold of all the conundrum from both ends and recognize that one corollary of the claim that there are no visual media is that are all media are mixed media. You can chose how to produce a message but you cannot control how it is received or interpreted/ read/ absorbed/ understood. The best communicators seem to reproduce the results ones are looking for. A medium, as raymond williams puts it, is a material social practise , not a speci able essence dictated by some elemental materiality (paint, stone, metal) or by technique or technology. Materials and technologies go into a medium, but so do skills, habits, social spaces, institutions and markets.

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