FS101 Lecture Notes - Lecture 4: Bette Davis, Bankable Star, Veganism
Document Summary
The star system (system by which classical hw studios created and managed stars, emphasized idealistic personas over acting) Star vehicles to promote and then cash in on a star. A lm solely made to show off the talents of a speci c performer. To promote a new performer or chain in on a bankable star ( a performer that attracts people. Star persona a star persona is created from 3 factors: 3. ) extra lmic exposure. i. e. : information about the stars personal life, what gym they go to, if they"re vegan, ect. These were endorsements stars were invested in and would sell based on their movie personas. Ex; john wayne was ties in with mates selling toy guns and bullets. Lauren becall"s real name was betty joe. hollywood wanted her to create this sexy persona in order to sell herself and get more people to come to her lms.
