GG294 Lecture Notes - Lecture 7: Destination Marketing Organization, Iceberg, Che Guevara
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Geograph(cid:455) is(cid:374)(cid:859)t o(cid:374)l(cid:455) a(cid:271)out pla(cid:272)e, spa(cid:272)e, ti(cid:373)e a(cid:374)d s(cid:272)ale. Geography is about how a phenomenon impacts the physical economic and social environments. Once again, difficult for comparison purposes because different resear(cid:272)hers, dmo(cid:859)s (cid:894)desti(cid:374)atio(cid:374) (cid:373)arketi(cid:374)g orga(cid:374)izatio(cid:374)(cid:895), fir(cid:373)s, et(cid:272) defi(cid:374)e what should be included as economic impacts differently. Past studies have been uncritical and focused mostly on economic gains. Economic impacts influenced by five factors (mathieson & wall, 1982) Type of tourist facility and attraction for tourists. Level of economic development in the region. Extent to which tourist spending is maintained and recirculated in the region regions that are doing well economically, struggling in economics (focus more on international than domestic tourism) Extend of the seasonality in the region. To make sure tourists have a great time. Market so that many more tourists come. Requires infrastructure from different locations \highly price and income elastic product. Subject to unpredictable external influences terrorism. There are positive (gains/benefits) and negative (losses/costs) economic impacts.
