GL101 Lecture Notes - Lecture 12: Advertising Campaign, Media Culture, Media Bias
Document Summary
Definition of media, different forms of media. Why it"s a world issues impacts people all around the world: different viewpoints on media influences globalization. The first writing: the discovery of writing in the ancient city of summer around c. 3500 -3000 bce. Johannes gutenberg invented the printing press around 1440: this innovated the way people communication information. Then while we"re on our way to school or work we may listen to the radio. We may see te advertgetisement on at the bus stop or a billboard. When we get to school or work, we read something that comunicats information with us. Canadain interpitation: 98% of canadian household have some form of televisions, canadians spend about 36 to 37 hours online every month, even beating the americans, the radio reaches about 93% of canadians in some way, 19. ****put the rest of media bias in the appendix. Western bias: the media tends to focus more on a western perceptive.
