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Uri Ram Glocommodification

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Global Studies
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Bina Mehta

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Michael Matthews October 27, 2011 Uri Ram Glocommodification  Uri is a sociologist- (Ben Gurion University). Author of The globalization of Israel.  What is localization? In what ways does the global expansion of McDonald‟s also have an opposite effect?  Why does Ram think it is possible to reconcile globalization and localization?  He is asking. “does globalization lead to universal cultural uniformity or does it leave room for particularism and cultural diversity?  Answer “Locally, symbolically, becomes a specimen of the global structurally.” Simply put, globalization does not take over the local, but restructures it.  Traditional and local cultures do not diminish with Mcdonaldization. Instead, they take on global ways of doing and thereby reshape and reform those traditions. In effect, bringing about a revival of the local.  Relationship between global and local realities.  Falafels in Isreal: McDonald‟s is now ser
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