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Lecture

GS101 Lecture Notes - Expansionism, Indian Register, Indian Act


Department
Global Studies
Course Code
GS101
Professor
Timothy Clark

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Globalization and Culture
What is the Globalization of Culture?
Culture and globalization: "Cultural globalization refers to the intensificaition and
expansion of cultural flows across the globe" (Steger, 71). How does culture "flow"?
o Migration
o Tourism
o Education
more people in the world studying elsewhere from where they were
born
o Cuisine
variety of foods available
o Art
o Media (television, film, internet)
Thesis 1: Cultural Homogenization
Globalization is increasingly producing a homogenous global culture
Optimistic Hyperglobalizers: Fukuyama and the "End of History"
o world progressively moving towards a set of global values that are superior
to the previous values
o they think it is a good thing
o Fukuyama argues in his book "end of history" that with the end of
communism we are all moving towards neo capitalism
o Two drivers of Human History
Desire for well-being and technological means to satisfy
well-being = material well-being
technological advance necessarily adopted broadly and
transforms economic organization towards capitalism
Fukuyama argues this is a good thing
Desire for Recognition (Hegel)
all human beings have a fundamental desire to be equal to
other human beings
Master-slave dialectic
o throughout history society has been one group of
people dominating another
o French Revolution: self-mastery of the slaves (popular
sovereignty) and rule of law / individual rights

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individual rights: we all have the same rights
and freedom
Fukuyama and the End of History
History as the "coherent and directional transformation of human societies"
Triumph of economic and political liberalism marks the end of history (of ideological
conflict), because "we cannot picture ourselves a world that is essentially different
from the present one, and at the same time better."
o However, China is not liberal capitalism
Not the end of conflict but the end of ideology
The Global Rise of Liberal Democracy
Liberal democracy is the dominant global political system
Thesis 1: Cultural Homogenization
Pessimistic hypgerglobalizers
o believe we are moving towards a homogenous culture, but think it is a bad
thing
o Americanization/McDonaldization
American capital flows, embodied in transnational corporations
(coke, Disney, McDonald's, Nike, etc.) form the conduits for a cultural
colonization of the globe: the commodity is in the culture and the
culture is in the commodity
commodities dominating the culture
What is the Role of the "Communications Industry"?
From competition to monopoly:
o In 2006, 8 TNCs (Yahoo, Google, AOL/Time Warner, Microsoft, Viacom,
General Electric, Disney, and News Corporation) controlled over 2/3 of the
revenues generated by the communications industry
"The crucial cultural innovators of earlier decades - small,
independent record labels, radio stations, movie theatres,
newspapers, and book publishers - have become virtually extinct"
(Steger 79)
o Advertising: manufacturing demand via identity formation
they manufacture demand for products by shaping the way people
think about themselves
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