KP242 Lecture Notes - Lecture 12: Tiger Woods, Mccain Foods, Dont
6 May 2015
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A crisis: any damaging event, allegation, revelation, disruption of standard operations or inident that threatens the health and safety of others and/or viability of the organization, ex: tylonel murders, mccain foods, tiger woods. 1: don"t wait: after woods crashed his car outside his home, he released a statement acknowledging the accident, but said nothing else, rule no. 2: don"t run from the truth: when woods chose to remain silent, false and malicious rumours started moves to secondary sources, he had to eventually change his story, rule no. 3: don"t hide: woods was not seen for a while after the accident, the only faces that were seen were the women saying they had had an affair with him.
