KP242 Lecture Notes - Lecture 14: Crisis Management
6 May 2015
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Know the external communication processes (all of them) and the corporate culture (hard for an outsider: create a social media mindset . Organizations are increasingly expected to be transparent, accountable and empowering. This may head off some forms of crises: know your customers/clients. Know what people are saying about you on the social web and respond. Identify your advocates as they will be crucial in the event of a crisis: form a social crisis team as part of a larger crisis management team.
