CS 101 Week Four Lecture Notes

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Wilfrid Laurier University
Languages & Literatures
Jeremy Hunsinger

Audiences to Making Canada used to be the leading of press, freedom and ranking in the world, now we have declined (not as free as it once was) Free press = fundamental part of democracy When free press goes down, we are less informed This doesn’t mean we are less democratic; we just have less access to a plurality of opinions Leaders today are Scandinavian countries Transition from construction of initial audiences to mass media to maker and self made media Social media/self-made media:  Facebook, twitter = social internet media, no binding sociality because no one will make you sign up  Media has always been social; communicating a message to a group of people  Television used to be social, now it’s individualized  Transition from one television in the house to everyone having their own (from 1980-1990, now we even have 5-6 devices that can screen television)  Newspapers and magazines were social because there would be one newspaper for the household – things you did together  Reading was social – storytelling and sharing knowledge; now we do it alone  People don’t agree on things because we have different points of knowledge and focuses; knowledge comes from other people. Ex. People tell us why the sky is blue.  ***Television started in Canada in 1952***  USA was already broadcasting into Canada  One station in Montreal, one station in Toronto How in Canada, the knowledge system/audience system is constructed:  How do we imagine ourselves to be Canadian  Relationship of audience; does the message of media empower or disempower us?  Audience as an imagined whole – is there a Canadian audience?  Regionalism: BC gets different stuff than New Brunswick, for example.  Class system in media – they show certain things during certain times for the benefit of certain people; Treat some people better than others by giving them certain benefits  Sense of belonging is one of the operations of class consciousness  Corporate broadcasting performs class differentiation (ex. Stuff on Food network during the day as opposed to during primetime)  CBC does research on who watches what and when  Nelson households: monitors that track their activities of what they watch on TV  Focus groups: somebody pulls you aside on the street and you fill out a survey for a coupon  Mail-in questionnaires of what media you use  Age differentiation, class differentiation, regional differentiation Age differentiation: looking at certain things because of how old we are Demographics: the study of populations; we are part of many different demographics Who are the audiences, what are their characteristics? How do audiences change and when do we start or stop consuming different media - We have changed human nature and how we think of the world since the origins of videos Models of Media Interaction: We have thought about it, done scientific tests, but have not come to the conclusion that it’s always universally true  The Direct Effects Model - see message, hear message, and it affects us – denies us basic subjectivity, meaning our own position in the argument or reality. We have the right
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