OL140 Lecture Notes - Lecture 1: Great Man Theory, Relationship Marketing
Document Summary
Involved identifying a vision or goal and inspiring, aligning and motivating others to work with the leader to reach the goal. It involves a relationship of mutual influence and respect between the leader and the follower. You are only a leader when you look over your shoulder and see followers. Leadership only works when the best way is being used: autocratic style, collaborative approach. Great man theory: early views of leadership, thought only great men (men only) were leaders if they had a mythical, heroic sense of destiny. Late (cid:1005)94(cid:1004)"s: key traits included intelligence, alertness, insight, responsibility, initiative, persistence, self confidence and sociability. Early times- physical traits such as height, looks were considered. Early (cid:1005)99(cid:1004)"s variables too: key traits included drive, motivation, integrity, confidence, cognitive ability and task knowledge. 20th century: researchers began focusing on leader behaviours rather than traits task behaviour orientation.
