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Lecture 12

PS102 Lecture Notes - Lecture 12: Social Comparison Theory, Solomon Asch, Asch Conformity Experiments


Department
Psychology
Course Code
PS102
Professor
Joanne Lee
Lecture
12

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PS 102 - Lecture notes
Social thinking:
Social cognition
How people perceive, interpret, and categorize their own and others social
behaviours
Differs from other cognitive acts because of the social content
Social cognition:
What do we learn from others?
We can use language to communicate feelings and social information to others
Pass social information along through generations
Why others affect us?
People provide us with information about ourselves
Social comparison theory
Evaluate out abilities and beliefs by comparing them with those of others
Upward or downward
Social influence 1: conformity
Conformity (aka going along to get along)
Tendency of people to change their behaviour as a result of group pressure
The power of conformity
View video clip
Solomon Asch conformity experiment
View video clip
Differences in conformity:
Group size (group size is up, conformity is up)
Conformity effect is not strong when the group size is < four members
Group unanimity
Individuals with low self-esteem are especially prone to conformity
Asians are more likely to conform than North Americans
No gender differences found in conformity
Social influence 2: obedience
Obedience: a double-edged sword
Psychology of following orders
Predictors
Moral level up compliance down
Authoritarianism up compliance up
No cultural or gender differences
Milgrams obedience to authority:
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