PS102 Lecture Notes - Lecture 8: B. F. Skinner, Systematic Desensitization, Organism
Document Summary
Based on internal responses to naturally occurring stimuli. Studied salivary responses in dogs: is a natural response no learning involved. Noted dogs salivated at sounds (e. g. footsteps; tone) Conditioning is an acquisition phase since you"re learning something. Unconditioned response (ucr: something that you don"t have to learn. Conditioned response (cr: something you have learned to do. Elicits ucr: salivation: ucs: food, ns: metronome before it was paired with food, cs: metronome after it was paired with food. Many advertisers attempt to make their products conditioned stimuli that elicit pleasant emotional response by pairing their products with attractive or popular people or sexual imagery. Underwear commercials: pair a neutral stimulus (underwear) with a good-looking person to cause people to buy the underwear. Contiguity: correlation between the cs and ucs, pairing must be the same and consistent, e. g. Food and metronome must be paired all the time: close proximity in time between the cs and ucs, how closely they are paired, e. g.
