PS268 Lecture Notes - Lecture 4: Bladder Cancer, Miscarriage, Attention Deficit Hyperactivity Disorder
Document Summary
1964 first surgeon general s report on smoking smoking s bad for you. 1994 us testimony tobacco is not addictive, argument was under oath. Only promote their products in publications delivered directly to an adult or in places where young people aren t permitted by law, such as bars or taverns. Only highlight actual brand characteristics, rather than by lifestyle advertising that attempts to portray the product to consumers in a flattering light. Attempt to convince young people of the desirability of their product by associating it with glamour, recreation, excitement, vitality, risk, daring, or sexuality. Depict any tobacco product, or its package or brand or even any imagery that might evoke a product or brand. Include the name of a tobacco product or manufacturer as part of the name of a permanent sports or cultural facility. Events (e. g. , sporting) supported by the tobacco industry before april 1997 could continue receiving such support for the five-year transition period.
