PS268 Lecture Notes - Lecture 4: Abdominal Pain, Chronic Obstructive Pulmonary Disease, Insecticide
Document Summary
Important social, occupational, or recreational activities are given up or reduced because of substance use: substance use continues despite knowledge of having a persistent or recurrent problem that is caused or exacerbated by the substance. Only promote their products in publications delivered directly to an adult or in places where young people aren"t permitted by law, such as bars or taverns. Only highlight actual brand characteristics, rather than by lifestyle advertising that attempts to portray the product to consumers in a flattering light. Attempt to convince young people of the desirability of their product by associating it with glamour, recreation, excitement, vitality, risk, daring, or sexuality. Depict any tobacco product or its package or brand or even any imagery that might evoke a product or brand. Include the name of a tobacco product or manufacturer as part of the name of a permanent sports or cultural facility.
