PS270 Lecture Notes - Lecture 4: Statistical Hypothesis Testing, Half Rate, Ibm Officevision
Document Summary
Exposures to different kinds of chairs in the world are different from your own prototype. The way we end up processing information is that we start with a prototype, then categorizing things, in order to simplify and process information in social world more quickly that can lead to significant errors. Definition: mental structures that organize people"s knowledge into categories or concepts. Examples: airports (you know what the process of airport is), profs (absentminded), extroverts (they are going to be fun at a party) Key aspects: organized structure, abstract knowledge, based on past experience. Kinds of schemas: person/group schemas, role schemas, stereotypes, groups wlu students, roles police officer, event schemas (scripts, canada"s wonderland or zoo, know what it will be life, doctor, wedding, funeral, self-schemas. Functions of schemas: simplify, impose structure, aid in understanding. The individual statements are ambiguous on their own and could mean more than one thing. If you start knowing it is about laundry, it makes more sense.
