PS101 Lecture Notes - Prefrontal Cortex, Bachelor Of Architecture, Mahzarin Banaji
Document Summary
Ps101 lecture implicit (automatic) and explicit (controlled) processes friday, october 28th 2011: Attitudes: evaluations, judgements, thoughts about a particular category or reality positive or negative. Social attitudes: one"s overall evaluations of a particular social category. Cognitive beliefs about a category (object, social group etc. ) Affective emotional feelings stimulated by this category. Behavioural predisposition to act in a certain way towards this category. Traditionally, automaticity is defined by a set of features such as independence of awareness, independence of intention, high efficiency, and little opportunity to inhibit the automatic process voluntarily (bargh, 1994) Practiced skills become automatic = memory-based automaticity, instance learning. Implicit attitudes introspectively unidentified (or inaccurately identified) traces of past experiences that mediate favourable or unfavourable feeling, thought or action toward social objects (greenwald & banaji, 1995) = based on gut feeling rather than on rational thinking. Explicit attitudes = evaluations based on conscious, controllable, intentional and effortful thought (bargh, 1994)
