Class Notes (838,452)
Canada (510,888)
Psychology (2,794)
PS270 (136)
Lecture 4

PS270 Lecture 4 notes

6 Pages
107 Views
Unlock Document

Department
Psychology
Course
PS270
Professor
Christine Zaza
Semester
Fall

Description
Tuesday October 2 2012 Lecture 4 Attributions and social interactions: YouTube video (big bang theory) - How does making attributions about others when interacting through social media change the way we think we make attributions compared with face to face interactions? • You have the power to post what you want people to see. - Is it more accurate or less accurate? • I believe attributions made through social media are a lot less accurate because you can’t tell the way people actually feel and you can’t see emotions or tones of sarcasm through the internet *Midterm next week 7-9 (no lecture afterwards) - worth 80 marks - 20 marks short answer (none will be work more than 6 marks) - Choice answer questions - 60 multiple choice - 2 bonus marks 4 important classic studies *Classic studies: know names and details (don’t need to know dates) Attitude and behaviour - When does attitude predict behaviour? When doesn’t it and why? How? Examples? - When does behaviour predict attitude? When doesn’t it? Why? How? Examples? Attitude: 1. Agree 2. Agree 3. Disagree 4. Agree (or undecided) - A persons evaluation, positive or negative, of a person, object, or idea - Attitudes include the following components • Affective:  Based on values/ moral beliefs/ feelings  sensory reaction  conditioning (classical and operant) • Behavioural:  based on self-perceptions of one’s own behaviour  when attitude is ambiguous or weak  when no other plausible explanations for the behaviour • Cognitive  Based primarily on a person’s beliefs about the properties of the attitude object  The purpose is to evaluate the object  Ex. Good Life vs. Athletic Club vs. YMCA When attitude predicts behaviour - Do attitudes predict behaviour? Yes but it depends… • Not a direct link - When do attitudes predict behaviours? When; • We minimize other influences on our attitude expression • There are minimal other influences on the behaviour • We measure specific attitudes not general ones • The behaviour in question is a deliberative one • The attitude is potent Attitude strength - Strongly held attitudes are more resistant to change - 4 major determinants: • Ambivalence: mixed feelings easier to sway • Accessibility: the speed with which you can say you feel about something • Subjective experiences: how easily we can come up with arguments for or against • Autobiographical recall: stronger attitudes if we can recall personal experiences to something When don’t attitudes predict behaviour? - Bickman (1972) studied 500 people re. attitude about littering • 94% in favour of not littering • 2% actually picked up litter left by experimenters - Situation matters- external influences override internal thoughts Why (how) do attitudes predict behaviour? - Theory of planned behaviour • Ajzen and someone • To predict and understand motivational influences on behaviour • To identify how and where to target strategies for changing behaviour Attitude+ subjective norms+ perceived control = intention= behaviour Intention: an indication of how hard the person is willing to try and how much of an effort they will exert in order to perform the behaviour Assumptions of TPB - People are rational and make systematic use of information available to the - People consider the implications of their actions before they decide to engage or not
More Less

Related notes for PS270

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit