PS270 Lecture Notes - Social Proof, Representativeness Heuristic, Positive Form
Document Summary
Social psychology: the scientific study of how think about, influence, and relate to one another. Scientific process: the systematic approach to studying the any facets of human social behavior which rely on rigorous research methodologies. Social behavior and thought: the way in which our social nature as human beings af- fects the way in which we think and behave. Fundamental attribution error: when behavior is explained as a representation of the kind of person one is. Personal attitudes and dispositions also shape behavior: our inner attitudes affect our behavior. Social behavior is biologically rooted: relating to others is a basic need, our relationship with others can be an important source of stress and pain as well as joy and comfort. Provides informa- tion and theories about societies, not individuals. Studies the psychological process- es people have in common that make them susceptible to social influence. How the individual and his or her social environment in- teract.
