WS100 Lecture Notes - Lecture 4: Killing Us Softly, Masculinity, Femininity
19 Mar 2018
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Document Summary
Only 8% of an ad"s message is understood by the conscious mind. Surrounds us with the image of ideal female beauty. Influences how men feel about the women they are with. Wo(cid:373)e(cid:374)"s (cid:271)odies are (cid:272)o(cid:374)sta(cid:374)tly tur(cid:374)ed i(cid:374)to (cid:862)thi(cid:374)gs(cid:863) a(cid:374)d (cid:862)o(cid:271)je(cid:272)ts(cid:863) Often one part of the body is focused on, which is one of the most dehumanizing thing you can do. Women are constantly told that we can change our lives by changing our breast size. 91% of cosmetic procedures are performed on women. Lots of women lose feeling in their breasts when they recieve breast implants. Therefore, feeling and pleasure is no longer for themselves but now for others. Girls learn early on that they are going to be judged by how they look. Girls are taught to aspire to become nothing. (cid:862)it"s all a(cid:271)out starvatio(cid:374), pop stars do(cid:374)"t eat(cid:863) - lady gaga. (cid:862)nothi(cid:374)g tastes as good as ski(cid:374)(cid:374)y feels(cid:863) - kate moss.
