Class Notes (835,007)
Canada (508,866)
WS100 (236)
Lecture

Week 7 Lecture 1.docx

2 Pages
137 Views
Unlock Document

Department
Women & Gender Studies
Course
WS100
Professor
Karen Stote
Semester
Fall

Description
Week 7 Lecture 1 – Oct. 23 , 2013 Cultural representations and the objectification of women What is the goal of advertising? - Ads sell more than products, they sell values, images, and concepts of love, sexuality, success, and moralcy - Tries to sell us ‘happiness’, how do we become happy? o A good family, friends, job?  Or buying a new car? A bug house? A new shade of lipstick? The newest phone?  Happiness in our consumer society is oriented toward the marketplace, and comes from the purchase of goods or services What are some of the consequences of this type of happiness? - Real source of satisfaction cannot be provided by buying goods or services o Money cant buy love  Creates a never ending cycle of consumption - Advertising becomes a ‘propaganda’ o A weapon of mass persuasion o Works to fuel economic growth o Shapes how we view ourselves and others Where can the influence of advertising be seen most readily? - Children’s play o Marketing shapes and limits children’s imaginations  Play as creative vs. imitative  Reinforced gender roles for boys and girls - Electoral politics o Politics has become about who has the best commercials, not who has the best policies  Elections as time for debate vs. building popularity through commercials - Auditory perceptions and experiences o Music videos have changed music and its meaning  Meaning as poli
More Less

Related notes for WS100

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit