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ADMS 1010 (296)
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Eaton.doc

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Department
Administrative Studies
Course
ADMS 1010
Professor
Rebecca Jubis
Semester
Winter

Description
Eaton’s (Dominance in the retail industry at first) • Found by Timothy Eaton, selling low- priced wares and attire. • 3 policies: Cash only, a one- price system that eliminated bargaining, guarantee of goods satisfactory, money refunded. • Established deferred payment plan: monthly payments would be made but the item wouldn’t be immediately received. • The business expand national, later took over by his son John Craig Eaton and established Mail- order departments. • Took over by Robert Young (R.Y.) Eaton, opened a store in Montreal to compete with existing competitors. • The Great Depression had a negative impact on retailers and manufacturers, as sales dropped and those who wouldn’t compete with the competitors were forced out of business. • Minister of Trade and Commerce H.H. Stevens came to challenge the unhealthy business environment. • Problem: The mass buying of huge department stores push their power in the destruction of small retailer, Manufacturers struggled with the price dictation of mass- buyer, and lower wages were paid to factory workers. • Price Spreads Commission: the committee discovered that Eaton’s staffs’ salaries are below minimum wage, although their profit was increasing. • John David Eaton took over, continued to expand the business as the economy is better after Depression. • Demographic shift: people moved to suburbs away from the downtown core, disposable income↑, product price↑. • Faced with 2 competitors: Simpson’s and Sears. Simpson’s (National Canadian department store) • Edgar Burton (president) expanded mail- order business and overseas buying offices.
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