ADMS 2400 Lecture Notes - Lecture 2: Mental Model, Social Identity Theory, Conservative Liberalism
Document Summary
Sep 18 lecture 2 (case: portrait of a canadian advisor, 234) Perception is a process of: receiving information, which info to notice, we process and categorize (experience, beliefs, context) info, we interpret. The reality we see is filtered through an imperfect process. Selective attention most stimuli is screened out. Schemas : cognitive frameworks to help us organize information. What influences how we organize and interpret information: selective attention, size, novelty characteristics of the object, perceptual context, characteristics of the perceiver. Attitudes/expectations condition us to see things a certain way: categorical thinking. Stereotyping (ex: asians are good at math, etc. : halo effect (mental model) One good action or characteristic defines the whole personality: projection (mental model) Assigning your attitudes to others (ex: a workaholic boss who loves working late will expect other workers to work late, but the workers might have their own lives after work: recency effect. A recent event might be the one that is recalled easily.