Class Notes (837,548)
Canada (510,312)
York University (35,409)
ADMS 2500 (47)
Lecture

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Department
Administrative Studies
Course
ADMS 2500
Professor
Gwen Jenkins
Semester
Winter

Description
Low-involvement Purchases High-involvement Purchases High price sensitivity Lower price sensitivity Usually go well with price discounts Usually go well with events Generally do no generate word of mouth
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