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Lecture

ADMS 2511

18 Pages
178 Views

Department
Administrative Studies
Course Code
ADMS 2511
Professor
all

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Description
AKADMS 2511 Sample Final Examination QuestionsPage 1Student NumberName YORK UNIVERSITY ATKINSON FACULTY OF LIBERAL AND PROFESSIONAL STUDIES School of Administrative Studies AKADMS 2511Management Information Systems SAMPLE FINAL EXAMINATION QUESTIONSBoth a valid sessional student card and photo identification are required If you do not have either of these items you will be required to personally bring both to Atkinson 282 during normal office hours so that a copy can be taken before your marks will be releasedAKADMS 2511 Sample Final Examination QuestionsPage 2Student NumberName 27 marks 65 minutesQuestion 1 Burton Plumbing Supplies Ltd BPS is a wholesale and retail distributor of plumbing heating ventilation air conditioning and industrial pipe valves and fittings in operation since 1965Public showrooms located at some of the distribution centres also display a recently expanded product line of plumbing fixtures faucets and accessories for bathrooms and kitchensBPS has many longterm industrial institutional and commercial customers There are also many walkin and occasional customers such as homeowners and small renovation businessesCustomers have always been able to come into the distribution centres to purchase products in person or place purchase orders by mail telephone or faxBPS will deliver merchandise to customers or its customers can easily pickup their orders at many strategically located distribution centres throughout OntarioRecently BPSimplemented a website that allows customers to place orders check stock availability and prices and review account and order status The website includes several ways to search for information so customers dont need to learn BPSs product code numbers Customer profiles can even be customized to include customers product codes making ordering much easier for longterm customersDirect links to manufacturers web sites are also available so customers can download literature and product specifications on selected productsProducts that are not available through BPS can then be ordered directly from a manufacturer with BPS receiving a commissionUsing the website major industrial institutional and commercial customers often configure large product orders in formats other than standard quantities BPS will specially price these unusual orders for their valued customers RequiredA Describe the three electronic commerce ecommerce business models listed below and provide examples from the case that illustrate each6 marksOnline direct marketingAffiliate marketingProduct customization
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