Canadian Business Culture and Management Skills
ADMS 3020 Fall 2011 – Professor Eytan Lasry
Lecture 8 – Oral and Written Presentations and Meetings – Nov 08
The Five S’s of an Effective Presentation
- Formulate strategy for specific audience.
- Develop a clear structure.
- Suppor your points with evidence.
- Combine ideas with an enhancing presentation style.
- Supplement with informed responses to questions.
Develop a Clear Structure
- An effective introduction…
o Catches attention and sets a tone.
o Gives a reason for listening.
o Establishes a road map.
- Use the three step sandwiching process:
o Emphasize advantages of the plan.
o Assess the risks or concerns.
o Reinforces the benefits.
- Use transitions to signal progress.
- Conclude on a high note.
Support your Points
- Choose a variety of supporting techniques i.e. examples, stats and
- Consider your listeners.
- Use visual aids.
Style in Oral Communication
- Things to consider:
o Prepare your notes.
o Practice the presentation.
o Practice using visual aids.
o Display appropriate enthusiasm. o Ensure good delivery, i.e. eye contact, body movement, and the use of space.
Precision in Written Communication
- Mechanical precision.
- Factual precision.
- Verbal precision.
Other Issues for Written Communication
- Setting the tone
o Formal and informal tone.
o Importance of tone in emails.
- Using the proper format.
o The physical layout of a message.
o Formats are different for business letters, memos, proposals, etc.
Responding to Questions
- Be prepared!!
o Restate the objective.
o State your position.
o Offer support for your position.
o Indicate the significance of your rebuttal.
- Answer questions without getting into prolonged exchanges.
- Keep exchanges on an intellectual level, no namecalling.
- Don’t get trapped into an argument.
- It’s acceptable to defer an answer to a question.
- A specialized form of communication conducted for a specific taskrelated purpose.
Planning the Interview
- Establish the purpose.
o Content of the interview.
o Relationship you want to develop.
- Develop an agenda.
o List of topics to be covered.
o Prioritize list. Creating Good Questions
- Openended questions.
- Closedended questions.
- Avoid doublebarreled, false bipolar and leading questions.
- Funnel or invertedfunnel sequence.
- Tell the interviewee…