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ADMS 3220 (13)
Lecture

Chapter 6 - Branding

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Department
Administrative Studies
Course
ADMS 3220
Professor
Pilar Ford
Semester
Fall

Description
October 184PsProductBrands BrandsHave value above and beyond the beliefs of the product itselfA portfolio of qualities associated with a nameoUnder marketer controlShapePackagingLogos symbolsSlogansSpokespeopleoNot under marketer controlPersonal memories about the brandCreating a nameoMeaningfulimplies what the product is ex Sleep CountryoNonmeaningfuldoes not imply what the product is ex AppleCustomer Benefits of BrandingoBrands convey infooBrands signal consistent qualityoBrand
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