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York University (35,470)
ADMS 3660 (48)
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Lecture

csr business concept

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Department
Administrative Studies
Course
ADMS 3660
Professor
All Professors
Semester
Summer

Description
Related CSR Business Concepts  cause related marketing (percent of product price goes to charitable cause 慈善事业)  corporate strategic philanthropy 策略性企业善事行为(sponsorship/voluntarism)  cradle to cradle (design products to create new products)  environmental footprint (human demand versus planet’s ability to regenerate 再生能力)  fair trade (provide
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